Dubai 30x30DUBAI FITNESS CHALLENGE 2026 · 31 OCT TO 29 NOV

#DUBAI30X30
10th Edition Offer

10 Challenges. 10 Prizes. 1 Price. World-class platform and app and a complete engagement plan for your company. Trusted by government entities, Fortune 500 companies and industry leaders.

Excl. VAT · Flat price · Unlimited employees · No minimum contract

Sign-up closes 30 September
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--Hours
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Core Direction app home screen
100,000+Engaged people
117Countries
24 billion+Steps tracked
1,000+Live Communities
10thEdition of Dubai 30x30
Trusted by leading organisations worldwide
Dubai Holding
Dubai Airports
Marriott International
Dubai Health Authority
ITP Media Group
Hewlett Packard Enterprise
The App

A life & health coach, in your team's pocket.

Live leaderboards, AI-verified missions, wearable syncing and daily nudges. Syncs with Apple Health, Google Health Connect, Garmin, Fitbit, WHOOP and all major wearables.

Home Screen
Activity Stats
Communities
Quick Actions
Challenges
Step Challenge
Create a Challenge
Add Activity
Activity Calendar
AI Workouts
AI Squat Challenge
AI Push-up Challenge
AI Personal Trainer
Core Coach
Core Coach Summary
Body Scan History
AI Body Scan
Why this exists

Every company in Dubai wants to join the 30x30. Few have the time to plan it or technology to deliver it.

The 10th Edition of Dubai 30x30 deserves more than a poster in the lift and a step challenge. 10 ready-built challenges on your own private company profile. You announce it. We run it. Together we inspire!

The Challenge Calendar

Ten challenges. Three layers. Thirty days.

Every challenge is configured, managed and reported by the Core Direction team, so there is always a live race on your company leaderboard.

Season Layer

Three 30-day challenges

31 October to 29 November
  • 30-Day Core Points ChallengeEvery workout, class and healthy habit counts. Consistency wins.
  • 30-Day Step ChallengeThe classic 30x30 race. Syncs with Apple Health, Google Health Connect, Garmin, Fitbit, WHOOP and all major wearables.
  • 30-Day Distance ChallengeTotal kilometres for the walkers & runners.
Sprint Layer

Three 10-day races

Back to back, all month
  • Step Sprint 1 · 31 Oct to 9 NovThe launch race. Everyone moving from day one.
  • Step Sprint 2 · 10 to 19 NovFresh leaderboard. Late joiners still win.
  • Step Sprint 3 · 20 to 29 NovThe final push into the DFC finale weekend.
Monday Missions

Four 24-hour challenges

Every Monday, AI-verified reps
  • 24H Squat Challenge · 2 NovAI-verified reps through the app camera.
  • 24H Push-up Challenge · 9 NovMax push-ups in 24 hours.
  • 24H Sit-up Challenge · 16 NovKeeps week three alive.
  • 24H Burpee Challenge · 23 NovThe hardest mission last, opening finale week.
Everything Included

One price. Zero admin for your team.

  • Private company community on the Core Direction platform with your own leaderboards
  • All ten challenges configured, managed and reported by our team
  • Full communications engine: launch assets, weekly emails, push notifications and in-app nudges, all handled by us
  • Banners, posters & campaign update artwork designed by our team throughout the month
  • Launch toolkit with QR poster pack and intranet copy for your channels
  • Weekly leaderboard report every Monday, plus a full end-of-campaign impact report
10th Edition Offer
AED 9,999
excl. VAT · flat price
Per company · unlimited employees
Secure your place
Sign-up closes 30 September 2026
Prefer to run it yourself?

Self-Managed option · $99/month

Get your own company community on the Core Direction platform, join the public #DUBAI30X30 challenges and run your own leaderboards and comms. Upgrade to the fully managed offer any time. Start self-managed →

Rewards

AED 2,500 worth of prizes as part of your package.

Prizes for every one of the 10 challenges, sourced and fulfilled by Core Direction. Ten celebrations across the month, not one podium at the end.

3Season champions
3Sprint winners
4Mission winners
Want to go bigger?

Add fully managed live events.

Proven formats from our DFC calendars, delivered end to end: venue, instructors, officials, F&B and on-site staffing.

🧘

Sunrise Yoga above the Palm

240 metres up at The View, with full sound production and breakfast.

🏄

SUP & Ice Bath Experience

Paddle the Palm at sunrise, then facilitated ice baths. Our highest-rated format.

🎾

Padel, Football & Cricket

Full tournaments with referees, trophies, medals and tournament management.

⛷️

Snow Hike at Ski Dubai

A guided morning hike up the slopes, coffee and pastries to finish.

Live events from AED 4,999 per event · ask us when you sign up

How it works

Register and pay before September 30th.

1

Secure your place

Sign up below by September 30th. Card checkout or invoice, whichever suits.

2

We build everything

Your community, challenges, artwork and comms are configured. Employee onboarding begins October 12th.

3

DFC goes live

DUBAI30X30 starts on October 31st. Your employees move to earn their place on the leaderboards.

4

Reports for Management

Login to your private dashboard to track engagement or wait until we share your closing DFC report.

Secure your place

Your company's 30x30, sorted in two minutes.

Complete the form and check out by card, or request an invoice. Either way, your onboarding starts automatically and your community is live before day one.

  • AED 9,999 excl. VAT (AED 10,498.95 incl. VAT)
  • Unlimited employees, no minimum contract
  • Sign-up closes 30 September 2026
  • Employee onboarding begins 12 October, handled entirely by our team

Join the 10th Edition

All fields required. Your details go straight to our onboarding team.

Prefer an invoice? Request one instead

🎉

You're nearly in.

We're taking you to secure checkout. Your onboarding email follows the moment payment completes.

FAQ

Questions, answered.

When does it all start?

The tenth edition of the Dubai Fitness Challenge runs 31 October to 29 November 2026. Employee communications and onboarding begin on 12 October, so everyone is ready for day one.

What do our employees need?

Just the free Core Direction app. Steps and distance sync automatically from Apple Health, Google Health Connect, Garmin, Fitbit, WHOOP and all major wearables, or straight from their phone. No wearable is required.

How much work is this for our HR team?

Close to zero. We configure the challenges, provide all artwork and communication templates. You simply copy, paste and attach the provided files and watch company wide engagement on the live leaderboards and backend dashboard.

What are Core Points?

Our lifestyle scoring system. Every workout, class, step milestone and healthy habit earns points, so gym-goers, walkers and shift workers all compete fairly on one leaderboard. Consistency wins, not volume.

Can we add live events?

Yes. We deliver fully managed events from AED 4,999: yoga above the Palm, SUP and ice baths, Padel, football and cricket tournaments, snow hikes at Ski Dubai and more. Share your budget and we'll propose a calendar of the most inspiring activations and adventures for your people.

What do we get at the end?

Access to a live dashboard with cohort data and a full impact report for your company: participation, steps, active minutes, challenge completions and winner moments, delivered within two weeks of the final day.

Why does sign-up close on 30 September?

So every company gets full onboarding, artwork and communications before launch. Ten challenges across a whole city takes some setting up, and we do not compromise launch day.

Is there a lower-cost, self-managed option?

Yes. For $99 per month you get your own company community on the Core Direction platform: your team joins the public #DUBAI30X30 challenges and you run your own leaderboards and communications. The AED 9,999 offer adds the ten mirrored private challenges, the full comms engine, artwork, prizes and reporting, all handled by our team. You can start self-managed at corporate.coredirection.com and upgrade any time.

Is our data safe?

Yes. The platform is privacy-first: your company profile is private. Only your employees and the people you grant access to can view the profile information and leaderboards.

Dubai 30x30
The Tenth Edition

Thirty days. Ten challenges. Every company in Dubai welcome.

Secure your place · AED 9,999

Sign-up closes 30 September 2026 · corporate@coredirection.com