10 Challenges. 10 Prizes. 1 Price. World-class platform and app and a complete engagement plan for your company. Trusted by government entities, Fortune 500 companies and industry leaders.
Excl. VAT · Flat price · Unlimited employees · No minimum contract
Live leaderboards, AI-verified missions, wearable syncing and daily nudges. Syncs with Apple Health, Google Health Connect, Garmin, Fitbit, WHOOP and all major wearables.
The 10th Edition of Dubai 30x30 deserves more than a poster in the lift and a step challenge. 10 ready-built challenges on your own private company profile. You announce it. We run it. Together we inspire!
Every challenge is configured, managed and reported by the Core Direction team, so there is always a live race on your company leaderboard.
Get your own company community on the Core Direction platform, join the public #DUBAI30X30 challenges and run your own leaderboards and comms. Upgrade to the fully managed offer any time. Start self-managed →
Prizes for every one of the 10 challenges, sourced and fulfilled by Core Direction. Ten celebrations across the month, not one podium at the end.
Proven formats from our DFC calendars, delivered end to end: venue, instructors, officials, F&B and on-site staffing.
240 metres up at The View, with full sound production and breakfast.
Paddle the Palm at sunrise, then facilitated ice baths. Our highest-rated format.
Full tournaments with referees, trophies, medals and tournament management.
A guided morning hike up the slopes, coffee and pastries to finish.
Live events from AED 4,999 per event · ask us when you sign up
Sign up below by September 30th. Card checkout or invoice, whichever suits.
Your community, challenges, artwork and comms are configured. Employee onboarding begins October 12th.
DUBAI30X30 starts on October 31st. Your employees move to earn their place on the leaderboards.
Login to your private dashboard to track engagement or wait until we share your closing DFC report.
Complete the form and check out by card, or request an invoice. Either way, your onboarding starts automatically and your community is live before day one.
We're taking you to secure checkout. Your onboarding email follows the moment payment completes.
The tenth edition of the Dubai Fitness Challenge runs 31 October to 29 November 2026. Employee communications and onboarding begin on 12 October, so everyone is ready for day one.
Just the free Core Direction app. Steps and distance sync automatically from Apple Health, Google Health Connect, Garmin, Fitbit, WHOOP and all major wearables, or straight from their phone. No wearable is required.
Close to zero. We configure the challenges, provide all artwork and communication templates. You simply copy, paste and attach the provided files and watch company wide engagement on the live leaderboards and backend dashboard.
Our lifestyle scoring system. Every workout, class, step milestone and healthy habit earns points, so gym-goers, walkers and shift workers all compete fairly on one leaderboard. Consistency wins, not volume.
Yes. We deliver fully managed events from AED 4,999: yoga above the Palm, SUP and ice baths, Padel, football and cricket tournaments, snow hikes at Ski Dubai and more. Share your budget and we'll propose a calendar of the most inspiring activations and adventures for your people.
Access to a live dashboard with cohort data and a full impact report for your company: participation, steps, active minutes, challenge completions and winner moments, delivered within two weeks of the final day.
So every company gets full onboarding, artwork and communications before launch. Ten challenges across a whole city takes some setting up, and we do not compromise launch day.
Yes. For $99 per month you get your own company community on the Core Direction platform: your team joins the public #DUBAI30X30 challenges and you run your own leaderboards and communications. The AED 9,999 offer adds the ten mirrored private challenges, the full comms engine, artwork, prizes and reporting, all handled by our team. You can start self-managed at corporate.coredirection.com and upgrade any time.
Yes. The platform is privacy-first: your company profile is private. Only your employees and the people you grant access to can view the profile information and leaderboards.
Sign-up closes 30 September 2026 · corporate@coredirection.com